Projects
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Google Play Awards
Led all aspects of the first ever Google Play Awards including xfn team alignment, a multi-phase marketing campaign, multi-agency selection & management and physical award design culminating in a ceremony to take place at I/O16 resulting in 600% average lift in winner installs and over 12.6k social mentions
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PlayStation 4 Pre-Order Campaign
Secured Amazon as the #1 pre-selling retailer for PlayStation 4 by having product pages live six hours before any other retailer. As a result Amazon doubled their initial pre-order allocation within the first 24 hours.
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PlayStation Network Retail Relaunch
Pioneered the $3MM retail initiative for PlayStation Network to establish first-ever dedicated retail footprint while driving awareness and attach for PSN gift cards. Included development of competitive analysis, creative and merchandising solutions resulting in a 4x YoY sales increase.
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Wonderbook (Bestbuy.com & Kindle)
Developed interactive flash piece for Wonderbook driving awareness and engagement with strategic retail partners. Experiences executed on BestBuy.com and a Kindle Fire ad, achieving Kindle’s #2 top performing ad within first 2 years of launch
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Redbox & PlayStation Plus
Promoted PlayStation Plus with a free 14 day trial on MLB 14: The Show PS3 game rentals. Promotion ran for two months and was supported across all Redbox channels.
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Assisted Selling Program
Managed RFP process through program execution of multiple Assisted Selling Programs. Program ran in over 500 retail stores across three national retailers with PlayStation advocates conducting product demos to increase consumer sales and store-associate knowledge. Program achieved an average of 25% lift in sales.