Kacey Fahey

Google | Mountain View, CA, 2015-Present

Google Play Developer Marketing 

Inspring and educating developers to build successful businesses on Google Play through content marketing.

• Led all aspects of the first ever Google Play Awards including xfn team alignment, a multi-phase marketing campaign, multi-agency selection & management and physical award design culminating in a ceremony to take place at I/O16

• Manage global developer incentive programs including Editor’s Choice and Top Developer through program evaluations, xfn communications, marketing amplification and refresh cycles

• Unlocked $2.3M of developer led marketing spend through consumer-facing MDF campaigns with Kabam, Etermax and Wall Street Journal

• Drove key Play BD objectives by publishing diverse marketing materials including video case studies, contributed articles and internal comms

• Collaborate with XFN BD, Product and Marketing teams to build GTM materials targeting Android developers

 

Sony Computer Entertainment America | San Mateo, CA, 2005-2014

Senior Retail Account Marketing Manager (2012-2014)

Managed strategic marketing plans and presentations for over 20 national and regional retail accounts

• Achieved 25+% YoY account growth and increased account rank three consecutive years as the Amazon Account Manager

• Managed and cultivated direct reports through hiring, training and account management

• Optimized design of product pages, promo sites and email campaigns with Amazon and other retail and content syndication partners

• Drove 4x YoY sales increase in PlayStation Network gift cards by launching first-ever dedicated retail program

• Partnered with Product Managers and media agencies to develop strategically aligned ATL/BTL marketing campaigns

• Developed web-based flash experience for Wonderbook with BestBuy.com and a Kindle Fire ad, achieving Kindle’s #2 top performing ad within first 2 years of launch

 

Channel Marketing Manager (2009-2012) / Senior Specialist (2007-2009)

Developed revenue-driving marketing programs with Amazon, Walmart and Toys R Us

• Launched first ever retailer distribution channel for PlayStation Network digital skus with Amazon consisting of contract negotiation, go-to-market strategy and digital storefront

• Achieved +40% pre-order goal and +67% sell-in goal with The Last of Us at Amazon through most successful launch campaign to-date

• Analyzed retail analytics, consumer behavior and sales data to identify trends and develop strategic insights around promotions and merchandising strategies  

• Conducted RFPs and negotiated marketing programs and contracts, regularly resulting in increased support with cost savings

• Partnered with Consumer Insights to conduct a comprehensive quant/qual research study focused on Video Game shopper behavior

• Streamlined processes, communication and asset distribution between cross-functional teams

 

Partner Marketing Specialist (2005-2007)

Negotiated brand partnerships across music, entertainment, sports and gaming categories

• Negotiated brand partnerships from deal-points through execution in conjunction with Product & Brand Marketing, Legal, Creative Services, outside agencies and other cross-functional teams

• Managed national MLB/New Era cap on-pack promotion achieving PlayStation’s highest ever redemption rates over 20% and incremental sell-in and marketing exposure with key retailers

• Headed experiential marketing programs driving customer acquisition through product sampling at consumer events. Managed in-market promotions, activation agency, logistics and ROI analysis

 

Williams-Sonoma Home | San Francisco, CA, 2004-2005

Order Management Specialist                                                                 

Coordinated purchase order activity and alignment between internal teams and vendor partners

• Analyzed reports and business trends to devise promotional strategies for markdowns and line reductions

• Designed category analysis reports providing productivity visibility at sku level

• Maintained accuracy of purchase order ship dates, quantities and inventory levels